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About 55dsl

55dsl is the quintessential hip hop brand for the outgoing youth. In 1994, the company was only an experimental clothing line from Diesel. After being a part of the franchise for five years, they finally emerged as an independent business. The agenda is straightforward, as described on their official website, they want to appeal to young people with smart fashion sense, who are attracted to sports or active in them, and those that possess the “DIY” (Do It Yourself) attitude. What could be more DIY then shopping at Icandy and upgrading your wardrobe?

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