Sometimes its hard to differentiate yourself when you're in the hip hop fashion industry. For Avirex clothing the mission was simple since they were created in 1975 before hip hop clothing was close to mainstream. In fact, when they were founded, the initial idea was to provide top of the line jackets for pilots. When 2005 rolled around, they were acquired by Mark Echo, thus broadening their horizons to include their original niche, which was aviation gear, along with urban hip hop clothing. Now, when you're shopping on Icandy, you can literally bring a new meaning to fly.