
Fresh Jive was established in 1989 by the artistic Rick Klotz. His passion for graphic design was rooted in the L.A. Culture, drawing influences from the hip hop, punk, skate, surf, and art of his time. The style and quality of the brand has evolved over the decades, but they have remained true to their original influences and values. Starting in the spring of 2010, Fresh Jive will remove their logo, making the lack of a logo, one in itself. That is just a taste of the creativity that is displayed in every aspect of the brand from its t-shirts, hoodies and jackets, all the way down to their loose fitting jeans.