L-R-G (Lifting Research Group), which incidentally does not approve of stealing their merchandise, is an undeniable authority in Streetwear. They are one of the fastest growing fashion companies in the world; thanks to the continued support (through compilation albums and advertising) of rappers such as Kanye West, Bun B, Gucci Mane, Planet Asia, Raekwon, Kidz in the Hall, and B.O.B. When they were founded -- nearly a decade ago -- their clothing line was strictly for men. In recent years, whereas they have developed significantly, L-R-G has launched a womens and childrens division as well.