
Nike emerged in the footwear market in 1978 – founded by Bill Bowerman and Philip Knight – they reached unheard of success in a relatively short period of time. Less than a decade after their birth, Michael Jordan revolutionized the brand with his iconic status, and the legendary advertising campaign that accompanied that partnership was such a hit that the duo remains strong into its fourth decade.
The era of Nike had began, with the enormously sought out shoe in the world, marketing on every block. Kids didn't only want to “Be like Mic”, but they wanted to wear his kicks too. With the same formula, Nike recreated that magic in the 90's by associating themselves with the most well known athlete in the world, Tiger Woods.
The two blockbuster deals were worth astronomical figures that are still records to this very day. The brilliant strategies employed by Nike's management have kept them in the forefront of sporting gear innovation for the last three decades with no sign of slowing down in the current one.
By far the most notorious shoe company in the history of this earth; Nike has dominated its competitors with sheer brilliance. Nike is much more than marketing ploys: the durability, style and name recognition of their products is unmatched. Besides being the ultimate clothing destination for football, basketball, and soccer players; Nike has even grown popular within the hip hop community. Nike's clothing also consists of t-shirts, sweatpants, hats, sneakers, hoodies and jackets for men, women and even kids.