Puma is a mainstream clothing line that was established in Germany in 1948. Puma products are designed to assist the individual achievements that are sought in peoples daily lives whether they are sporting related accomplishments, dancing, job related goals or hundreds of other activities that people participate in. The brands footwear is often used in hip hop dance because of the strong durability and style associated with the shoes. When dancing a shoe that does not meet these basic requirements is useless that is why Puma strives to be at the forefront of the hip hop fashion revolution. Puma's clothing has a large selection of hoodies, jackets, long and short sleeve tops pants, denim and shorts for men, women, and kids.