Rocawear Clothing

About Rocawear

The Rocawear clothing company was started in 1999 by Damon Dash and Jay Z. The brand is a reflection of both creators artistic predispositions and personal fashion. Creative differences separated the once powerful duo that founded the larger Rocafella brand and Dash inevitably sold his stake in the company to move onto new ventures.

In March of 2007, Jay Z sold Rocawear clothing to “The Iconic Brand Group” for an astounding two hundred million dollars. He has continued with a hands on role in the company including marketing campaigns, licensing, and product development.

Rocawear produces exceptional quality denim jeans, flavorful designed shirts and tops as well as accessories including hats, belts, lounge wear, and boxers for the urban and hip-hop culture. They maintain a focus on innovating the fashion industry primarily with their trendy clothing.
In recent years, they have expanded to include a women's line as well as a children's one. They have continued to maintain their focus of providing clever innovation in fabrication, application and design to their customers.