Shmack is a think out of the box clothing line that is most notable for their next generation footwear. The artistic and fully designed t-shirts are also prominent with this unique clothing brand. Hip hop has embraced the clothing line, but Shmack also focuses a lot of its collective attention on the surfing and skateboarding communities. Two friends started this company locally with the intent to sell their merchandise to near by retailers. In just a few short months, the demand had rose to the point that the brand was in clothing shops across the US. The designers creativity is the reason for this unbelievable success story.