Southpole may best be known for their baggy urban fashion. In 1991 – on the verge of a hip hop fashion revolution – David and Kenny Khym, brothers who started their first retail shop in Brookyln, New York, tried to sell their baggy clothing idea to the public. After struggling to find their niche audience, the Khym's decided to sell wholesale, and in 1991, they started importing wholesale clothing from Pakistan. In a matter of time, they had found their calling, and haven't looked back since. Keeping up with the latest trends in fashion; they have accurately depicted the present time of hip hop accordingly for almost two decades. Southpole clothing is composed of t-shirts, button downs, hoodies, jeans, and shorts for men and women.